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Is Instagram Right for You and Your Business?

Instagram; owned by Facebook and with 700 million users worldwide it’s difficult to ignore the steady rise of the photo and filter platform since its conception in 2010. Initially the favoured platform for millennials before they were wooed by new kid on the block Snapchat, Instagram offers potential for business owners. However, as a sole trader managing yet another social media channel can become a tiresome task, so before setting up your Instagram account ask yourself – why do I want to be on Instagram and what benefit is it going to add to my business?

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